Assembling Commerce
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Unlocking Higher AOV with Agentic Commerce
Users browsed single products in isolation with no structured way to guide them toward complete routines (e.g., skincare, immunity). Cross-sell opportunities were missed, resulting in a lower basket size and fragmented purchase journeys. Users were buying individual products instead of complete solutions.
We deployed our Agentic-powered conversational commerce assistant that understands user intent (goal-based queries) and converts it into multi-product recommendations (bundles/routines). It uses context and memory to refine suggestions across turns, supporting both pre-purchase discovery and post-purchase queries.
Agentic Commerce flow turns a simple 'Suggest a skincare routine' intent into a structured sequence (Serum -> Moisturizer -> Sunscreen).
One system handling both sales (discovery, context-aware recommendations) and support (order status, refund policies).
AOV increased by ~ 15 - 20% driven by bundled recommendations.
Conversion rate improved from ~3.5% to 4.2% (~20% lift).
~15-20% of purchases influenced by chatbot journeys.
Users successfully moved from single-product purchases to multi-product solution buying.
"Brilliant results and exceptional technical execution."
Hearty Culture is a fast-growing wellness brand offering products across personal care, skincare, and daily essentials rooted in natural living. Website: https://www.heartyculture.com/
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